Marketing plan for book launch

How to host a book launch marketing for authors youtube. This template gives you a predefined structure of your marketing project. A book launch plan for firsttime authors without an. Ask a friend to take pictures and make sure to get some shots of you signing books, talking to readers, and speaking. Aug 01, 20 plan a party, launch at a unique venue that relates to your books content or team up with other authors announcing their new release to heighten the excitement across several author platforms and audiences. This post also comes with a free downloadable checklist to help you promote your book. Prior to the book launch, i do recommend you establish sites or accounts you plan to be active on for the long termjust be aware theyll be most useful, marketing wise, for your next launch, whenever it is. You book launch cheat sheet author marketing experts, inc. More people equals more excitement, and thats what a party is all about.

The ultimate book marketing timeline for indie authors. Every publisher and literary agent will tell you that responsibility for the success of your book rests heavily upon you, its author. The book launched in march 2018 and quickly rose to the amazon best seller list in multiple categories. How to plan the best new product launch marketing campaign. However, while there seems to be a lot of steps, an effective book launch plan isnt complicated. Writing and launching a selfpublished book is no mean feat you deserve a. Spend time going through every item on this checklist, so that you get a feel for all of the options that are available to you.

Creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. Sep 25, 2019 finishing your book is a huge accomplishment. How to market a book, by joanna penn, and lets get visible, by david gaughran, are particularly helpful. Your product launch marketing plan for a successful start. Book launch tools, resources and content to help authors.

Later in this article, you can read the viewpoint of a traditionally published author. So yes, the two plans have separate and distinct purposes. Lasica shares 10 ways you can get the most out of your book launch while remembering that book marketing is made up of different choices for different stages of your author career. The worst and best ways to launch your book part 2 in part 1 of this series, we looked at the top five worst ways to handle your book launch. Publicity and marketing staffs who time their work to get it into stores and get the medias attention in time for the publication date. Product launch marketing plan consists of typical readymade tasks. The bigger your platform and access to influencers, the bigger and more diverse your launch. May 25, 2015 every publisher and literary agent will tell you that responsibility for the success of your book rests heavily upon you, its author.

This is a book marketing plan outline that you can use. A definitive checklist by tim grahl is a free, customizable plan. Oct 15, 2014 continuing with this weeks series on book marketing plans, its time for a freebie. Includes tips on building mailing lists, running promotions and advertising. Ricks expertise comes from tirelessly working on new and. This way, youve got more than enough time to finish your book and run your marketing strategy, and its enough time to build up a loyal band of followers.

Dont forget to invite your friends, family, coworkers, writing group, and social media contacts. Of course you could wait for launch day, but you may be left wondering why the. Here are five book campaign ideas you can use to help you get ready for your book launch. You dedicate a few weekseven monthsto writing the book. Finally, when the dust settles, youre rewarded with a handful of daily sales. You want your emails to be read by both established and potential fans of your writing. A marketing plan helps you target your potential customers, their channels of information and ways to target them. All of the above, plus i spend time considering your special marketing needs and provide personalized tips and tricks to help.

You will need a variety of content marketing materials to support your product launch marketing activities. After years of helping authors build their platforms, and then use those platforms to launch top. You can easily import and export excel files to work with your tasks online, manage dates, track progress, and estimate marketing budget. In the strategy ill show you, i keep things simple. Prior to the book launch, i do recommend you establish sites or accounts you plan to be active on for the long termjust be aware theyll be most useful, marketingwise, for your next. He explains how to manage ongoing sales after a book launch. Heres a highlevel view of the plan, which works for both traditionally published and selfpublished authors. Product launch marketing plan free download excel template. To maximize or perhaps even replace a traditional publicity campaign, you. Prior to the book launch, i do recommend you establish sites or accounts you plan to be active on for the long termjust be aware theyll be most useful, marketingwise, for your next launch, whenever it is. As a rule of thumb, its best to start marketing your book around 6 to 12 months before you actually plan to release it to the public. A book launch plan for firsttime authors without an online.

You can easily import and export excel files to work with. Having seen and been involved in so many book launches ourselves, we know what works and what doesnt when it comes to book marketing well walk you through a playbyplay of exactly what you need to do so that your readers can find your book and buy it. Lindsey hartz, owner and lead marketing strategist meet our owner my background in corporate marketing and project management, my graduate degrees in business and project management, and my marketing campaign and book launch work with hundreds of authors, speakers, consultants and publishers provides the backbone for the skills and experience i. How to market a book, by joanna penn, and lets get visible, by david gaughran, are particularly helpful for independent authors as well as traditionally published authors who want to learn more about the best practices of digital marketing. This includes product spec sheets, video demos, blog posts, website content and media pitches. Book launch checklist and timeline the purpose of this checklist is to assemble in one place a list of many of the most common tasks authors take on when they run a book launch. Unfortunately the vast majority of startup founders have little to no experience or marketing. Free book marketing plan outline all freelance writing. Heres a great post via firepole marketing on book launch strategy. The marketing team gathered to sprint plan, an agile marketing process that helps. After interviewing nearly a dozen independent nonfiction authors, ive learned two very important things about ebook selfpublishing.

The 11 step startup launch marketing plan smart insights. Sep 18, 2018 you book launch cheat sheet author marketing experts, inc. Dec 10, 2018 creating a detailed book marketing plan or author business plan will help you think about all the strategies and effort that will be necessary to market your book correctly. Lasica shares 10 ways you can get the most out of your book launch while remembering that book marketing. Rick lite of stress free book marketing, is a seasoned book marketing professional with over years of experience in the industry. Of course you could wait for launch day, but you may be left wondering why the hundreds of sales you were expecting dont happen. This way, youve got more than enough time to finish your. Aug 20, 2016 home book marketing how to write a book marketing plan the road map to your publishing success is guided by your book marketing plan. Its also overwhelming if you havent planned accordingly. Heres what you need to know about the efforts that set your book up for proper launch and if youre selfpublishing, follow the same path to launch there is a lot of marketing and publicity howto information on this site to help you. Unfortunately the vast majority of startup founders have little to no experience or marketing or managing a marketing budget.

A simple 10step book launch plan you can easily use to outrank bestselling authors. Plan and prepare well in the leadup to your book launch, and youll be free to celebrate and enjoy yourself when it finally arrives. Although traditional media campaigns still play an important. How to create a book marketing and publicity campaign. The first thing authors should do before doing any type of marketing is to put together a marketing plan for their book. The success of a startup will often depend on its approach to marketing. Your whole business is dependent on a solid digital marketing strategy and requires planning and timely execution at its launch stage. For both book launches, email was essential to our marketing strategy. Continuing with this weeks series on book marketing plans, its time for a freebie.

How to write a book marketing plan for publishing success. From prelaunch activities to influencer outreach, your launch plan will make or break the success of your software, service offering, package, app or book. At any given time, there seem to be 1,000 different ways to market your book. All of the above, plus i spend time considering your special marketing needs and provide personalized tips and tricks to help you plan for your launch, specific to your goals, book and genre. Great book marketing ideas that will get people snapping up your novel or nonfiction masterpiece. This includes product spec sheets, video demos, blog posts. Mar 14, 2018 great book marketing ideas that will get people snapping up your novel or nonfiction masterpiece.

In the sections that follow, im offering a new product launch strategy thats sustainable and easy to follow. A sample launch plan the first time you launch a new product especially if youve never done it before the process might feel overwhelming and confusing. Its also hard to keep up with all the options that are available. A marketing timeline for authors june 28, 2018 by debbie macomber guest blogger as a traditionallypublished author, its important to supplement your publishers marketing campaigns with your own promotions so your lovingly crafted words reach as many readers as possible. This book, written by the principals of schneider associates, a bostonbased marketing communications firm specializing in launch publicity, is rooted deeply in cpg and fmcg thinking. In the book launch game, in marketing, in the whole world of publishing, theres really one rule to rule them all.

No one, not even we draft2digital geniuses, can tell you the one true way to do any of this. No one will do all of these tasks, but having them in order and in a chronological sequence can be a powerful help in getting yourself organized. Heres what you need to know about the efforts that set your. Writing a book is a good start, but its not enough.

Nov 20, 2017 as a rule of thumb, its best to start marketing your book around 6 to 12 months before you actually plan to release it to the public. To successfully launch this book, it took a lot of planning and a whole lot of tactics. Although traditional media campaigns still play an important role in the marketing plans for new books, they are no longer enough. Writing and launching a selfpublished book is no mean feat you deserve a reward for all your efforts, so let this be it. Today im at the san francisco writers conference and i keep finding myself repeating my book launch formula to authors. From prelaunch activities to influencer outreach, your launch plan will. Much of it is applicable to other categories but the heart of the book is a deep understanding of the strategic thinking, component parts and careful sequencing.

This book marketing plan outline is a short form real marketing plan for indie authors meaning it goes beyond a simple, and often untargeted, list of tactics. I never considered a book party as a marketing tool before. How to effectively launch a book for sustained sales duration. The plan should also include your postlaunch efforts what needs to happen after launch day such as getting customer feedback or optimizing your website. Evaluating the effectiveness of your product launch. Lindsey hartz, owner and lead marketing strategist meet our owner my background in corporate marketing and project management, my graduate degrees in business and project management, and. We just cant leave this on a negative note, though. Weve written extensively about the importance of book marketing, how to promote a book and marketing a self published book. Promoting your book takes careful planning so you get the most out of your. Using social media to launch a new product is exhilarating. Authors who set up some personal market tactics to execute, whether standalone efforts or those in tandem with their publisher, sell more copies. Its not only hard to know what you should be doing. Jun 25, 2019 publicity and marketing staffs who time their work to get it into stores and get the medias attention in time for the publication date. Spend time going through every item on this checklist, so that you get a feel for all of the options that are.

Sep 12, 2019 using social media to launch a new product is exhilarating. The marketing plan takes the long view while the launch plan is more focused on what is new and next. Apr 24, 2019 the book launched in march 2018 and quickly rose to the amazon best seller list in multiple categories. Dec 31, 2018 creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish.